Imagine
Imagine is a diagnostic imaging centre in Barcelona specialising in radiological examinations and advanced imaging techniques. I have designed a range of communication materials for the centre, including a 40-page corporate magazine, informational brochures, flyers and a wall display. The magazine project involved defining the editorial language, layout and content hierarchy, as well as image treatment and the creation of infographics.
Promotional Campaigns
Development of promotional campaigns for Addicted, created on a regular basis to communicate discounts, special activations and key moments in the brand’s commercial calendar.
Each campaign is built around its own visual concept, combining art direction, image selection and treatment, typography, colour and composition to create a distinctive identity for every promotion while maintaining consistency with Addicted’s visual universe. The project is developed on a monthly basis and adapted across the brand’s different digital formats and communication needs.
Safari Brew
Safari Brew is a training and entrepreneurial initiative developed by The Travel Coach. Born on wheels with a clear vision, the project aims to train young people in the art of coffee while promoting local consumption and sharing the flavours of African coffee.
La iniciativa cobra vida a través de una coffee van construida especialmente para este propósito, con la que se busca también generar oportunidades reales de crecimiento personal y profesional para nuevas generaciones.
Design of the brand identity, packaging, applications and van graphics.
Miguel Freitas
Miguel Freitas is a professional with 25 years of experience in organisational transformation projects for major corporations. He works closely with senior executives who rely on him to lead change management initiatives across their teams. His experience spans multinational companies, SMEs and startups in sectors including automotive, mass retail, retail and banking.
Su lema, «No puedes parar las olas, pero puedes aprender a surfear», inspiró el desarrollo de su identidad visual. A partir de esta idea, se diseñó un logotipo que combina el azul con un tono coral, transmitiendo equilibrio, dinamismo y serenidad. El isotipo representa una abstracción de la letra M, aludiendo a su nombre, y al mismo tiempo evoca el movimiento de las olas, reflejando su enfoque flexible y resiliente ante el cambio.
Design of his visual identity, as well as the design and development of his website.
Unholy by ADfetish
Grabación y edición del video de la nueva campaña ‘Unholy’ para AD Fetish, una marca de Addicted. El shooting fue realizado en el Club Imperial (Barcelona).
Run Away by ES Collection
Edición del video de la nueva campaña ‘Run Away’ para ES Collection. El shooting fue realizado en Maspalomas (Gran Canaria).
(Photography: Tarek del Moreno)
Panipuri Travel
Panipuri Viajes is a travel agency specialising in Asia and the Middle East, founded in 2013 with the aim of offering alternative travel experiences.
Behind the project are Carmen Teira and Antonio Aguilar, two passionate enthusiasts of history, anthropology and Eastern philosophies who have spent more than half their lives travelling the world independently.
Redesign of the brand’s visual identity, layout and design of its travel brochures, and the redesign and development of its website.
Farrés Logistics
Farrés Logístics is a full-service logistics company based in Barcelona, specialising in transport, warehousing and distribution solutions at both national and international level.
With extensive experience in the sector, Farrés Logístics stands out for its focus on efficiency, technology and tailored solutions, positioning the company as a leading name in the region’s logistics industry.
The visual identity was developed around the company name itself. The symbol is based on the letter F, designed with an angled form that conveys movement and dynamism.
The importance of the concept in brand creation and the Montblanc example
En mi época de estudiante, uno de mis profesores de ‘Diseño de Identidad Corporativa’, lanzó una frase que todavía hoy persiste en mi memoria cuando me encargan el diseño de una nueva marca: «No podemos abrir el Illustrator (software que se usa para diseñar) y empezar a probar eso y aquello sin pensar, primero es […]
Summer of Love by ES Collection
Edición del video de la nueva campaña ‘Summer of Love’ para ES Collection; marca de ropa enfocada al público gay masculino. El shooting fue realizado en Madrid.
(Photography: Tarek del Moreno)