Miguel Freitas is a professional with 25 years of experience in organisational transformation projects for major corporations. He works closely with senior executives who rely on him to lead change management initiatives across their teams. His experience spans multinational companies, SMEs and startups in sectors including automotive, mass retail, retail and banking.

His motto, “You can’t stop the waves, but you can learn to surf,” inspired the development of his visual identity. Based on this idea, the logo combines blue with a coral tone to convey balance, dynamism and calm. The symbol is an abstract interpretation of the letter M, referencing his name while also evoking the movement of waves and reflecting his flexible, resilient approach to change.

Design of his visual identity, as well as the design and development of his website.

miguelfreitas.net