Pride hand fans
Design of two promotional hand fans for ES Collection and Addicted, created as part of the merchandising for both brands in celebration of Pride. Both designs are built on a black base and use colour as the main visual element, reinterpreting each brand’s distinctive visual universe.
For the ES Collection fan, the design incorporates motifs inspired by Barcelona’s distinctive paving patterns and urban symbols, creating a visual nod to the brand’s home city. The Addicted fan, meanwhile, takes a more direct and graphic approach, built around the colours of the rainbow and the brand’s visual identity.
The result is two functional and distinctive pieces designed to strengthen the presence of both brands during Pride and extend their visual identity into a merchandising format closely connected to the event.
Safari Brew
Safari Brew is a training and entrepreneurial initiative developed by The Travel Coach. Born on wheels with a clear vision, the project aims to train young people in the art of coffee while promoting local consumption and sharing the flavours of African coffee.
La iniciativa cobra vida a través de una coffee van construida especialmente para este propósito, con la que se busca también generar oportunidades reales de crecimiento personal y profesional para nuevas generaciones.
Design of the brand identity, packaging, applications and van graphics.
Black Driller
Naming del producto y diseño del packaging de Black Driller, un juguete sexual destinado al público gay para la línea fetish de la marca Addicted. El nombre nace de la propia expresión coloquial «to drill» (taladrar) y su metáfora con una herramienta común. En publicidades le acompaña el eslogan: «The tool you must have» (la herramienta que necesitas).
ES Cosmetics
ES Cosmetics is the men’s grooming line by ES Collection, a Barcelona-based fashion brand primarily aimed at a gay male audience. The project included packaging and website design, as well as art direction for the product photography.
The design keeps black as the core element of ES Collection’s identity and combines it with a distinctive colour code for each product. These colour accents identify the main active ingredient of each formula while also creating a subtle connection with the colours of the rainbow flag.
Addicted
Addicted es una marca de ropa masculina especializada en el público gay, tiene una comunicación desenfadada con alusiones sexuales. Diseño del conocido isotipo «AD» en rainbow, además de varios diseños de prints y logos aplicados en prendas. También diseño de publicidad tanto online cómo offline.
Easy Phone
EasyPhone smartphones by Best Buy Electronics. Packaging, advertising and website design.
Freedog
A brand specialising in pet accessories, sold across the Spanish, Portuguese and French markets. The project included the design of the full packaging range and product naming.
Best Buy Electronics
Spanish low-cost consumer electronics brand sold through retailers such as Carrefour, Worten, Miró and El Corte Inglés. The project included the creation and design of the Smart People brand for its range of smart devices, as well as packaging design for other company products and advertising materials.