Pride hand fans

2025

Design of two promotional hand fans for ES Collection and Addicted, created as part of the merchandising for both brands in celebration of Pride. Both designs are built on a black base and use colour as the main visual element, reinterpreting each brand’s distinctive visual universe.

For the ES Collection fan, the design incorporates motifs inspired by Barcelona’s distinctive paving patterns and urban symbols, creating a visual nod to the brand’s home city. The Addicted fan, meanwhile, takes a more direct and graphic approach, built around the colours of the rainbow and the brand’s visual identity.

The result is two functional and distinctive pieces designed to strengthen the presence of both brands during Pride and extend their visual identity into a merchandising format closely connected to the event.